# KnowFirst > KnowFirst is business and contact intelligence for Australia and New Zealand: search 3M+ business profiles and 12M+ people records, unlock verified contacts, and reach them through the web app or the REST API. ## Product - [Platform](https://knowfirst.ai/platform): the product surface - business search, people search, verified contacts and list exports in one workspace. - [Pricing](https://knowfirst.ai/pricing): plans, credits and inclusions. Flat 1 credit per record across the app and API. - [Datasets](https://knowfirst.ai/datasets): coverage by industry and location across Australia and New Zealand, browsable division by division. - [Data](https://knowfirst.ai/data): how records are sourced, matched and kept fresh. - [Case studies](https://knowfirst.ai/case-studies): how teams use KnowFirst in sales, marketing and recruitment. - [Blog](https://knowfirst.ai/blog): product and data updates. ## API - [API overview](https://knowfirst.ai/api): what the API covers and how to get a key. - [API reference](https://app.knowfirst.ai/docs/api): every endpoint, parameter and code sample, rendered from the live OpenAPI document. Publicly readable. - [OpenAPI document](https://cdn.knowfirst.ai/api/spec/knowfirst-v1.yaml): the machine-readable spec behind the reference. - [Public API](https://api.knowfirst.ai): the API itself. Auth is an x-api-key header; keys are issued in the app. Flat 1 credit per record returned, suggestion endpoints free. ## Getting started - [Signup](https://app.knowfirst.ai/signup): create an account. New accounts earn 5 free credits for each getting-started step. - [Business search](https://app.knowfirst.ai/business/list): search businesses by keyword, industry and location. No account needed. - [Contact](https://knowfirst.ai/contact): questions and everything else. - [Removal request](https://knowfirst.ai/removal): request removal of a business or person record. ## Notes - Coverage: 240M+ total records, 3M+ businesses, 12M+ people, 3,500+ industries, Australia and New Zealand. - Credits: flat 1 credit per record across app and API; exports are 1 credit per record. - Agentic discovery: the ARD manifest is at https://knowfirst.ai/.well-known/ard.json (mirrored at /ai-catalog.json for the deprecated path).